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The Missoni style reflects the successful venture of a husbandand-wife team: after they married in 1953, Ottavio and Rosita decided to start a knitwear business that went on to become an icon of Italian fashion in the mid-Sixties.

MISSONI introduced and successfully established an unmistakable way of dressing and living: from the boldly colourful “put together” concept of zigzags, stripes, waves and flame stitches to patchworks of geometric and floral jacquards. Increasingly involved in the business on various levels, in turn they stepped into highly responsible positions to become the co-creators of a concept that – blending craftsmanship with high technology and aesthetic invention with the development of form – continues to enchant and thrill people everywhere.

Today MISSONI is one of the most widely respected ambassadors of Italian fashion and design around the world.