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BlanX® is the only cosmetic toothpaste that uses Arctic Lichen to give consumers a whiter smile. 


Arctic Lichen was discovered by a team of American scientists during an expedition to the Arctic. Italian researchers investigated this lichen, and isolated the active ingredients responsible for the effect. From this, BlanX® created a toothpaste that is unique in its effectiveness and protection, based on natural ingredients derived from the Arctic Lichen.


BlanX® product range gives consumers a whiter smile without harming the teeth.